Requirement: Analyst/consultant/Manager – (Analytics)
Job Location: Delhi / Bangalore
Job Description:
-Develop and interpret statistical models for targeted acquisition, retention, cross-sell, customer lifetime value or behavioral segmentation models using predictive modeling techniques that include linear and logistic regression, cluster analysis, neural nets and other statistical techniques.
-Customer Segmentation (behavioral and value based)
-Customer Profiling, Scoring, Customer Equity and Lifetime Value Modeling
-Acquisition models – prospect targeting, prospect potential value, product positioning, key influencers, product awareness
-Retention models – loyalty, store choice, customer service, satisfaction, propensity to churn, attrition models
-Cross-selling models – product affinity model, propensity to respond, predicted transaction rates, predicted sales value, predicted next purchase
-Models to optimize effectiveness of customer contacts and strategies as well as and service channel preference.
-Real-Time Analytics – real-time scoring and offer generation models, assessing customer behavior over time for marketing event triggers to support automated marketing programs
-Optimization Analytics – pricing and promotion optimization model
Desired:
-Understanding of analytical CRM and experience in the analytical marketing methodology and data mining
-Experienced in the analysis of marketing databases using SAS, SPSS, or KXEN or another statistical modeling tool
-Demonstrate a proven practice of project management discipline; project management skills a plus;
-Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people
-Degree in Marketing, Operations Research, Mathematics, Statistics, or Computer Science with an emphasis in statistics; advanced degree a plus
-Ability to derive insight from large amounts of data from diverse sources
-Strong aptitude, ability, motivation and interest in placing quantitative analysis in the context of marketing and business economics
-Ability to work on multiple projects and set priorities
-Must be willing to travel
Contact: Priya
Apply: priya@arcisindia.net
Telephone No: 9910033119
